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Pakistan Press Foundation

FIA probing ‘fake column’ in Irfan Siddiqui’s name

Pakistan Press Foundation

By: Irfan-Siddiqui The Federal Investigation Agency (FIA) on Friday registered a first information report (FIR) against an unidentified accused for writing a column and publishing it on social media in the name of known columnist and Prime Minister’s Special Adviser on National Affairs Irfan Siddiqui. The FIA Cyber Crime Wing initiated investigation on the application […]


It’s not journalism, it’s just business now, claim journalists

Pakistan Press Foundation

KARACHI: Newspapers don’t have space for the oppressed who sit outside Karachi Press Club, said Mazhar Arif, the executive director of the Society for Alternative Media and Research. “Media house owners have less space for the oppressed and more space for advertisements.” He added that journalism used to have a cause. Now, he claimed, it […]


If you want to be a journalist, be curious

Pakistan Press Foundation

By: Hifza Jillani KARACHI: The first step to becoming a journalist, according to French journalist Julien Le Bot, is to be curious. Le Bot, who primarily works in digital media, believes that philosophers and journalists have similar characteristics. He added that when he was younger, he wanted to be a philosopher but ended up working […]


Newsroom monopoly’s over; it’s the era of new media

Pakistan Press Foundation

Karachi: Julien Le Bot, a French digital journalist, believes that it is time for classic newsrooms to accept that the “new media” are changing the dynamics of news delivery and this is why the monopoly of the former is reducing day by day, not only in Europe but also in the rest of the world. […]


Digital marketing becomes dynamic process

Pakistan Press Foundation

LAHORE: Digital media has changed the world in the last few years, as digital marketing has become a dynamic process and it will continue to evolve and create lasting impact on the lives, speakers said on Tuesday. Speaking at the sixth session on Digital Media Marketing, which was held as part of the 2nd day […]


Bring back YouTube

Pakistan Press Foundation

There are at least 35 million individual internet subscribers in Pakistan, the majority of who stay online through mobile devices such as phones or tablets. It’s a crucial tool for even more given how it is used as a business and learning resource nationally while also essential for banking and online trading of commodities. However, […]


Workers and ‘new media’

Pakistan Press Foundation

Workers and ‘new media’Internet technologies, the possibility of accessing global channels through various platforms, and the mushroom growth of domestic TV channels have indeed mystified not merely our middle classes, but even our intelligentsia is often busy showering praise on ‘new media’ and its empowering potential. From the viewpoint of the working classes, the exact […]


Digital media and its impacts

Pakistan Press Foundation

Sir: The media is a source of entertainment, news, sports and education. Whatever media portrays, affects and changes lives. Digital media affects human perception, understanding, feelings and cultural values. Everyone can easily access the media these days. It is true that media plays a powerful role in society and has changed it beyond the reach […]


Digital media still unexplored in Pakistan

Pakistan Press Foundation

KARACHI: Entrepreneurs should start treating the digital arena as a strategic component of their businesses rather than an extension thereof, said Fazal Ashfaq, CEO of B Solutions, a Lahore-based digital advertising agency, while speaking to The Express Tribune on Wednesday. Despite rapid rate of growth in digital ad spends, its share in Pakistan’s total ad […]


Digital media report launched

Pakistan Press Foundation

ISLAMABAD: A report on mapping digital media on Friday documented ups and downs the Pakistani media faced in the last decade when it grew from one State run TV channel to over 100 today. Launched by the Open Society Foundation in collaboration with a local NGO, Mishal, the report titled Mapping Digital Media Pakistan touched […]


Havas Media Group created

Havas announced another step forward with its integration strategy to underscore its simple and agile structure. The newly created ‘Havas Media Group’ will include all of Havas’s media agencies, consisting of Havas Media (operating in 126 markets), within which its media brand MPG and its digital brand media contacts will be fully incorporated and rebranded, […]


Symmetry Group: Digital media company wins regional award

KARACHI: “Winning the ‘South Asia Digital Media of the Year Award’ will lead Pakistan to the international advertising scene in the future,” CEO and co-founder of the Symmetry Group, Sarosh Ahmed told a gathering of select journalists in press event on Wednesday. Sharing details of the group’s performance in the Campaign South Asia Awards 2012 […]