Havas Media Group created
Havas announced another step forward with its integration strategy to underscore its simple and agile structure. The newly created ‘Havas Media Group’ will include all of Havas’s media agencies, consisting of Havas Media (operating in 126 markets), within which its media brand MPG and its digital brand media contacts will be fully incorporated and rebranded, and Arena Media (operating in 13 markets).
The rebrand is supported by a new simplified structure that places its digital expertise and content marketing at the core of its operations. This move brings the media side of the business in line with the structure of Havas’s creative division, Havas Creative Group (composed of the Havas World-wide global network and Arnold Worldwide micro-network).
Vishnu Mohan, CEO, Havas Media, Asia Pacific, added: “This rebranding couldn’t have been initiated at a better time from the Asia Pacific perspective. Clients in the region are looking for simplicity in agency structures and an integrated offering. The objective of our current rebranding is aligned to that expectation. The simplification of brands within our group furthers our aspiration of being the most agile and integrated agency group with digital at its core.”
Commenting on the development, Anita Nayyar, CEO, Havas Media India and South Asia, observed: “Media is today an evolving ecosystem where only change is constant. Digital is fluid across every platform from traditional to new age, so the concept of ‘digital at core’ is vital. Brands are asking for integrated communications to differentiate themselves; they need responsive and analytical services. In South Asia, digital is a reality or aspiration for every South Asian. Our integrated service offerings of media, outdoor, digital and mobile with the new platform will be better leveraged to the benefit and delight of our customers.”