PAA Urges PEMRA to Reconsider Suspension of TAM Services
The Pakistan Advertising Association (PAA) has called on the Pakistan Electronic Media Regulatory Authority (PEMRA) to review its decision to suspend Television Audience Measurement (TAM) services provided by Medialogic for 30 days. The appeal was made through an official letter from PAA Chairman Ahmed Kapadia to the PEMRA Chairman. The PAA stressed that TAM data is essential […]