Pemra stops airing of ‘controversial’ advertisement
ISLAMABAD: The Pakistan Electronic Media Regulatory Authority (Pemra) here on Tuesday asked the Pakistan Broadcasters Association (PBA) to stop airing what it called a controversial ad on a contraceptive.
Amid scores of public complaints against the telecast of an ‘objectionable and indecent’ advertisement for the contraceptive on Pakistani TV channels, Pemra in a letter addressed to Pakistan Broadcasters Association called for immediately stopping the telecast of this particular advertisement on all TV channels.
Pemra, in its directive, pointed out that the advertisement was generally being perceived as indecent, immoral and in sheer disregard to our socio-cultural and religious values. “Airing of such immoral advertisement on Pakistani channels and that too in the holy month of Ramazan warrants serious action,” a Pemra statement said here.
“Regardless of public complaints, the content of advertisement is otherwise contravene to Section 20 (b), (c) & (f) of the Pemra Act 2007 read with Article 37 (g) of the Constitution of the Islamic Republic of Pakistan and clauses (1) (b) (d) (h) & (k) of Pemra Code for Advertisements contained in Schedule-A of Pemra Rules 2009, which inter-alia states that no programme /advertisement is to be aired that is obscene or against the generally accepted standards of decency & morality,” it said.