Punjab Announces Plans for AI-Powered Electronic Media Monitoring and New Cyber Advertising Policy
Director General Public Relations (DGPR) Punjab Rubina Afzal has revealed plans to integrate artificial intelligence (AI) into the province’s electronic media monitoring practices. The announcement was made during her visit to the Directorate of Electronic Media and Publication (DEMP) and the Press Information Department’s (PID) Cyber Wing in Islamabad.
Afzal stressed the necessity of updating these monitoring practices to align with contemporary technological standards and announced the initiation of Punjab’s first cyber advertising policy.
The visit included an extensive review of DEMP’s Central Monitoring Unit, the Data Storage Centre, and PID’s Electronic Media Dashboard. Afzal, alongside DEMP Director General Imrana Wazir and PID Cyber Wing’s DG Waqar Siddiqui, examined these facilities and received briefings on current media monitoring capabilities.
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