Pakistan’s largest media group, production house become partners | Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Pakistan’s largest media group, production house become partners

Pakistan Press Foundation

KARACHI: Following global trends Pakistan’s media industry has also come of age. High profile media mergers though common abroad were seldom heard of in Pakistan where large media houses have traditionally been conservative and are privately held companies and conglomerates.

In what may easily be termed as the largest such merger ever in the fast growing entertainment and media industry in Pakistan, Geo’s entertainment TV channels, A & B Productions, GEO Films and Fire Records have all combined under Geo Entertainment Media Holdings — thus creating a media entertainment power house.

A and B Productions is Pakistan’s largest production house, producing and claiming more net ratings and GRPs than any production house in the country. A and B Productions, now Geo A & B Productions will continue to supply content to all broadcasters and help entertain millions of Pakistanis across the world.

Geo Films is Pakistan’s most prominent films production and distribution unit having to its credit launch of record breaking films like Khuda Kay Lieye and Bol and will continue to distribute and make indigenous films promoting the revival of cinema in Pakistan. Fire Records is the country’s leading record label with rights to top Pakistani musicians and artists.

Asif Raza Mir is the MD of Geo Entertainment channels and also the Chief Operating Officer of Geo Holdings. Asif Raza Mir brings decades of media related skill sets including fields of performing arts, advertising and production. Co-founder of A and B Productions, Asif transformed

the media production industry by introducing professionalism and culture transforming values that led to the industry’s first software-based production management and cost efficiency in the field of entertainment production.

Babar Javed is the Managing Director of Geo A and B Productions, and is also the Chief Creative Officer of Geo Holdings. Babar is one of the most renowned directors of Pakistani drama industry, credited with some of the most successful serials in the past six years. Having studied drama and production in India, Babar started his career with a leading local production house and then started A and B with Asif Raza Mir bringing the art and science of story telling to new levels.

Shadab Tayyeb is the Business Unit Head of Geo Entertainment TV channels and Mir Ibrahim Rahman will continue being CEO of Geo network, its news units as well as Geo Entertainment Media Holdings.Most media analysts, production houses and artists have given a positive reaction to the news hoping it will increase professionalism and growth to Pakistani media entertainment industry.

Source: The News

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