22 | February | 2019 | Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Daily Archives: February 22, 2019

Mindshare Pakistan has built AI-rich Media Planning solutions

Pakistan Press Foundation

KARACHI: Using big data, machine learning and cognitive intelligence, Mindshare Pakistan has built AI-rich solutions that have transformed the way Media Planning has been done for ages. Mindshare Pakistan, a subsidiary of Group M Pakistan, and owned by the Global WPP network, has been in operation in Pakistan since 1999. With an elaborate and wide […]

‘Study journalism if you have the aptitude for it’

Pakistan Press Foundation

KARACHI: ‘Why should I study media?’ According to Kamal Siddiqi, director of the Centre for Excellence in Journalism at the Institute of Business Admini­stration (CEJ-IBA), this is a question that’s in the mind of everyone studying media sciences these days besides wondering about a future in the media industry, especially now when the media is […]

Users of social media asked to follow code of ethics

Pakistan Press Foundation

PESHAWAR: Speakers at a training workshop asked the users of social media to follow ethics and use the fast emerging medium for the benefits of the people. The three-day training workshop titled “Digital Citizen Journalism” was organised by Individualland (IL) at a local hotel here on Thursday. Mashhud Ali and Saifullah Khokar acted as resource […]