With 8 Media Lions, OMD is most medaled at Cannes 2011
KARACHI: OMD Worldwide captured a total of eight Media Lions -both as the submitting agency and as the credited media agency – at the Cannes Lions International Festival of Creativity, making it the most medalled media network at the 2011 festival.
Manning Gottlieb OMD, London took the Gold Lion in the Best Use of Branded Content category for its ‘GT Academy’ for Sony Play Station. Manning Gottlieb also scooped up two Silver Lions in the categories of Best Integrated Campaign and Best Use of Integrated Media for `The Meganne Experiment’. Spreading the wealth across the network, OMD agencies also took five Bronze Lions for different categories and campaigns.
Source: Daily Times
Date:7/6/2011
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