Mobilink consolidates portfolio -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Mobilink consolidates portfolio

Pakistan Press Foundation

ISLAMABAD: Mobilink has taken brand thought leadership in Pakistan by simplifying and consolidating its brands portfolio, moving from a family of brands into one flagship brand. The iconic Jazz, Jazba and Indigo brands have been absorbed into Mobilink, with the prepaid and postpaid portfolios reflecting the Mobilink parent branding. As part of this rebranding exercise, Mobilink has incorporated a new vision of ‘Being One’ with a commitment to providing customers the best user experience for ‘a better everyday.’ Mobilink’s corporate tagline has also been changed to ‘Har Dil, Har Din’, which communicates the organization’s initiative to develop a brand that is full of heart and promise.

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