Dubai Media City offers strategic base to Pakistan for tapping global markets
KARACHI- The Dubai Media City (DMC), a Dubai government’s venture, has offered a strategic base to Pakistani media companies to tap global markets.
In a presentation, the DMC Senior Sales Manager, Jamal Makki unveiled plans to build closer ties with the Pakistani media industry and offered them assistance in expanding into both the Middle East and the larger global markets.
DMC is a brainchild of the visionary Crown Prince of Dubai and UAE Defence Minister, Shaikh Mohammed Bin Rashid Al-Maktoum. The idea is to develop Dubai into a global media hub by creating an infrastructure and environment that would enable media enterprises to operate from Dubai with competitive advantage, Makki said.
“Pakistan’s media industry has shown an increased momentum of growth in recent times with the emergence of several promising innovative ventures,” Makki remarked. Some of the key audiences of these new ventures reside outside Pakistan– in the Middle East, the rest of the Indian subcontinent and the West. DMC could be a strategic base for Pakistan media companies wishing to expand their reach in the vast markets in these regions. It could also provide them a strong platform for tapping global business opportunities, he added.
DMC is the place where every kind of media business–broadcasting, publishing, communication services, research, music and post-production–could thrive and have the freedom to create.
The DMC could also provide the idea forum for Pakistani companies to interact and build ties with the western media industry, Makki said adding that DMC is located in the crossroads of the East and West and is playing an increasing role in facilitating a dialogue between these two cultures.
He termed the city a microcosm of the global media industry where professionals from various parts of the world interact with each other. It houses an internationally diverse community of over 490 media companies. These include global media giants like CNN, CNBC, Reuters, Sony Broadcast and Professional, MBC, McGraw Hill and Lowe Worldwide. It also houses a host of small and medium companies and start-ups, Makki said. About 170 freelancers are also based at DMC’s Media Business Centre, a unique facility for independent media professionals. It is a part of the Dubai Technology, E-commerce and Media Free Zone, a free trade zone for knowledge industries. The Free Zone offers 100 per cent ownership to business and guarantees complete exemption from personal income and corporate taxes for 50 years. A similar venture–Dubai Internet City is also a part of Free Zone.
The DMC has launched Knowledge Village along with Dubai Internet City, a major initiative that seeks to develop a learning community that would develop the region’s knowledge workforce and catalyse new economy growth. DMC would develop a media academy with the aim of creating a premium centre for knowledge, education and training for media professionals.
The DMC has recently completed its second phase of expansion that, apart from commercial facilities, offers a range of amenities aimed at enhancing the quality of life of business partners. He informed that to cater to the huge demand of office space, DMC has started on Phase-III. Space in the three buildings built in Phase-I has been sold out. The second and third phases are open for booking.
The Executive Director (Marketing) Jang Group of Companies, Sarmad A Ali while appreciating the assemblage of large number of media representatives, editors, PR and advertising agencies executives on a short notice said that the DMC is a great place to visit and a great place for business.
Source: The News
Date:10/31/2002
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