Western media biased against Pakistan -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Western media biased against Pakistan

KARACHI- Federal Minister for Information and Media Development Javed Jabbar has said that government is drafting a legislation to create a legal framework for regulation of private electronic media in the country. Permission will be given to the private sector to setup and operate Television channels independently but under a certain regulated framework. Stress will be laid on image-building of the country on the international front.

This he said while replying to questions at a seminar on “Pakistan’s Image- Reality and Distortion, Facts and Fiction”, organized by Management Association of Pakistan.

He said that in our country there are certain companies which are earning maximum profit and can spend money for building Pakistan’s image abroad by advertising in print and electronic media. Giving an instance of Pakistan Telecommunications Company Ltd. he said that looking at the profit of the company there is a water in the mouth situation but it is not spending even 1 per cent of its profit on advertising in the international media for Pakistan’s image building.

Jabbar said that electronic channels are being encouraged to combat anti-Pakistan propaganda at the international level and the new private radio and television channels can play an effective role in this regard. He also encouraged Pakistani journalists to increase their presence in the international print and electronic media so that the country’s image and standing can be given a boost.

The Western media constantly projecting a negative image of Pakistan “We are associated with terrorism, violence, killing of women and drug-trafficking by international media. Pakistan is considered an imbalanced, uncontrolled country and an irresponsible nuclear power. This image needs to be corrected through efforts of the media and every Pakistani.

He said that government had addressed the problem of child labour and has started vocational institutions at Sialkot and other places and media was giving new publicity of Pakistan’s efforts to eradicate the problem of child lahour.

Javed Jabbar said that 90 per cent of the foreign visitors are agreed to the fact that Pakistan is very different from the image created on the international front and in this regard besides the media the foreign missions of the country are being reorganized to project a positive picture of the country.

Earlier the President of the Management Association of Pakistan (MAP) in his welcome address said that image building is essential for economic growth of the country. He also highlighted the activities of the MAP.

Source: The Nation
Date:7/7/2000