Failure of films | Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Importance of media campaigns highlighted

Pakistan Press Foundation

LAHORE: In a session on the media at Marcon 2014, speakers highlighted the importance of media campaigns in the success or failure of films and TV dramas. Samit Tandon from India attributed a recent success of three Indian blockbusters to hype created about the films through media campaigns. He said a film drew crowed on […]

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