PTV to launch new sequence of programmes from June 1
As part of the
comprehensive content revamp plan PTV is going to launch a new sequence of
programmes on PTV News from June 1, 2020, with contemporary settings.
This was stated by the Chairman Board of Directors PTV, Arshad Khan, after
chairing the meeting of the Board’s subcommittee on Strategy and Business
Development in Islamabad on Friday.
Arshad Khan said that PTV’s management is committed to providing authentic and
timely information; and objective analyses to its viewers. Besides vibrant
channel graphics and modern sets, the new launch includes well thought out
discussion and infotainment programmes, he added.
PTV will offer a range of programming with an emphasis on intellectual debate
and in-depth perspectives on news and current affairs, he said.
The committee reviewed the update on the PTV’s overall revamp roadmap that has
been developed following the vision of Prime Minister Imran Khan.
The Managing Director Aamer Manzoor shared with the committee the update on
technological up-gradation and HR restructuring.
The chairman shared that the launch is the first phase of a complete turnaround
of PTV News that will have its programme spectrum considerably expanded in
light of the new content strategy. He added that the viewers will soon be
offered a whole array of interesting infotainment programmes targeting youth of
Pakistan.
The committee also appreciated the public response to the airing of the Urdu
dubbed version of the Turkish blockbuster Ertugrul Ghazi telecast by PTV Home.
The committee pointed out that the success of the Urdu dubbed version of
Ertugrul Ghazi was a testimony of its dubbing quality and effective marketing.
Newspaper: Business Recorder
Related links: The News
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