Need stressed for transparency in giving ads to media -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Need stressed for transparency in giving ads to media

Pakistan Press Foundation

ISLAMABAD: Special Assistant to the Prime Minister Dr Firdous Ashiq Awan on Wednesday acknowledged the need for digitisation in the attached departments of the information and broadcasting ministry to bring transparency, especially in giving advertisements to media.

“As long as we do not minimise human interaction and reduce the discretionary powers of the officials the distortions in the system cannot be rectified,” she told the Senate Standing Committee on Information and Broadcasting.

The digitisation process to be completed by the end of next month would clear many issues, she added.

“We will place the information on the website to make it public and transparent, but the beneficiaries of the current system are not only resisting the change but also spreading disinformation about reforms,” Dr Awan added.

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