Microsoft briefs Pak Multinational Companies about benefits of licensing | Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Microsoft briefs Pak Multinational Companies about benefits of licensing

LAHORE- Microsoft Corporation Pakistan arranged a briefing for the local multinational companies with a view to apprise them about enormous benefits of licensing agreements.

Multinational companies having global and local arrangements with Microsoft were informed in detail the benefits of licensing agreements, which included the open, select and enterprise agreements.

According to a press release issued here, Microsoft’s endeavour has always been to provide business value to its customers, and thus, has been developing and refining licensing agreements that can fit the different customer segments. Local affiliates of multinationals in Pakistan can benefit from these global agreements by signing a local enrolment and be entitled to global discounts, pay in local currency using inter bank rates, entitle to upgrades till the master agreement expires and get tax benefits by purchasing locally.

The benefits, both commercial and technological, to local multinational companies are enormous, Asim Haque, Regional Account Manager for Microsoft Corporation, Gulf & Eastern Mediterranean, GEM, said while talking to IT heads at the end of the event.

Earlier, Etienne Jacques, Sales Director, Microsoft Corporation GEM, while speaking on “Creating the agile Enterprise” said through technology, business agility and Microsoft Net, the internet will be the network of the future through which all communications will evolve. He further said changing business environments with the advent of digital economy, are creating new partnerships and increasing customer awareness and expectations.

Jawwad Rehman, Business Development Manager, Microsoft Corporation, Pakistan welcomed the participants and introduced the world-wide operations of Microsoft to them emphasising the need for enforcing the copyright law in Pakistan which he said was the fundamental issue in emerging IT markets in this region.

He said “Microsoft was working closely with the Government of Pakistan on this issue and also with its growing number of customers to help improve productivity and decrease costs through use of Microsoft products.

Source: Business Recorder