Media role in highlighting malnutrition impacts urged -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Media role in highlighting malnutrition impacts urged

Pakistan Press Foundation

PESHAWAR: The role of the media was termed key to highlight impacts of malnutrition and create awareness among the people to consume nutrients rich food.
The Scaling Up Civil Society Alliance Pakistan (SUNCSA) and Nutrition International in collaboration with the United Rural Development Organisation (URDO), Peshawar had organised the session to highlight the importance of nutrition and impacts of malnutrition.

Chief Health/SUNCSA focal Point Planning and Development Department, Khyber Pakhtunkhwa Dr Kashif Nazeer was the chief guest. Zaheer Khattak for SUNCSA, Pakistan, and head of United Rural Development organisation and journalists attended the event.

Kashif Nazeer highlighted the importance of media’s role and initiatives taken by the provincial government for implementation of Khyber Pakhtunkhwa Multi-sectoral Integrated Nutrition Strategy launched in December 2014 and progress made for addressing the malnutrition. He said the SUNCSA was a network of over 150 civil society organisations working for the promotion of nutrition and improving the nutrition indicators.

Sharing the status of malnutrition in the country and Khyber Pakhtunkhwa, Aliya Habib, coordinator for SUNCSA Pakistan, said the stunting rate in children below five years of age in the province was 47.8 percent and 43.7 percent in country (10 million children).

She said women also suffered from malnutrition, adding 50 percent suffering from anemia and 46 percent from iron deficiencies.

The speaker said that the vitamin deficiency in mothers was also very high, adding vitamin-A deficiency in mothers was 45 percent, vitamin-D 70 percent, calcium-50 and zinc 40 percent.

She said that lack of knowledge about the quantity of vitamins in food items, poverty, food insecurity, inadequate access to water, poor women education, etc were among the key factors in malnutrition among mothers and children.

The participants expressed the resolve to play own role in highlighting the issue and creating awareness among the people about the impacts of malnutrition.

Later, the media persons gave suggestions to highlight the issue of malnutrition in an effective manner.

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