Media leaders call for objective reporting
LAHORE (July 07 2007): Acquiring professional competence with a view to portraying Pakistan as a peace-loving, tolerant and moderate country through media is the national responsibility of students of communication.
District Nazim Mian Amer Mahmood observed this while addressing the certificate distribution ceremony of a five-day Broadcast Media Workshop, at Institute of Communication Studies, Punjab University, here on Friday. The workshop was jointly organised by ICS and German Radio Deutsche Welle under the title “Local News and Features for the Radio”.
Accomplished Broadcaster and Trainer at DW Broadcast Academy Bonn, Peter Huellen conducted the workshop. Mian Amer maintained that there was no dearth of talent in Pakistan. Only a little professional grooming could make youth deliver the good in any competition around the world, he added.
He said that people around the globe look at Pakistan through the CNN and BBC screens that do not portray a truly objective picture of state of affairs in Pakistan. The media students and practitioners are duty bound to rectify such image by presenting the peace-loving facet of Islamic Republic of Pakistan, he added. Media people, he said, could perform this task only when they were professionally equipped and motivated with national spirit.
He underscored the need of objective reporting because it was the cardinal principle of journalism. Besides working for dissemination of information, education and entertainment of the people, the media should also focus on the social issues and create awareness amongst the masses about health and sanitation problems, he added.
Media, he pointed out, could play an important role in highlighting the civic problems thus enabling the respective administrations to solve them quickly. Speaking on this occasion, ICS director Professor Dr Mugheesuddin Sheikh announced that the Institute would dispatch three students to Norway and two students of MS (communication studies) to Hong Kong for advance media education there from next year.
He said they were paying special attention on the professional development of faculty and in this regard faculty exchange programmes with Oslo University had been signed. Dr Robert Wagaan from Norway would be joining the ICS under the HEC international faculty programme to teach at the ICS, Professor Dr Mughees concluded.
Anchors, presenters and producers of commercial FM radio channels from across the Punjab province attended the workshop besides selected students of the Institute.
Source: Business Recorder
Date:7/7/2007
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