Made in Pakistan Fashion Showcase on the roll
Karachi-The first day of the three-day Made in Pakistan Fashion Showcase in partnership with TDAP, featuring high-street labels, textile brands and luxury pret began the other day at Pearl Continental Hotel highlighting some reputed names rubbing shoulders with their new collections making heads turn off the runway. Seven of 23 designers put forward their exquisite collection to set the trend and mark for the winter season. The evening was all about glamour and style as Karachi turned out to applaud the seven opening night designers. The red carpet was buzzing with celebrities, media personalities, socialites and fashionistas clicking up a storm.
The star-studded event featured fashion presentation by Deepak Perwani, Amir Adnan, FNK Asia by Huma Adnan, Nova Leather, The Pink Tree Company, Hassan Riaz and Tena Durrani. The Made in Pakistan Fashion Showcase was held with the intention of creating export worthy collections, by eminent designers for the export markets. The aim was to encourage production of value added products from Pakistan and to create a synergy with the Industry. Besides providing them solid experience and mentoring in their field, and a chance for their work and talent to be recognized. It aimed to encourage production of value added products as it is the way forward making our fashion industry competitive in international markets by building on relationships with buyers, both overseas and domestic, and establishing and strengthening ties with international businesses. Commenting on the event and partnership with TDAP, the Fashion Pakistan CEO said, “As Pakistan is a textile based economy and largely dependent on exports, this year the numbers have shown that due to competitive markets the export have dropped by $2 billion. Most of the manufacturing has moved to countries like Bangladesh, Cambodia, Sri Lanka and Vietnam; some due to internal challenges and constraints but also largely due to lack of value-addition.”
“We at FP want to develop our designers and provide them a stage so they have the right market insight and the tools to get in to this value-added segment in-line with international trends and consumer demands and this collaboration with TDAP also aims to just do that,” she said.
Saeed Tamimi representing TDAP opined on this latest partnership said, “TDAP has always been instrumental in facilitating and promoting Pakistan’s fashion industry since last many years. Our main aim is to emphasizing on meeting the requirements of local and international marketing through promotion & facilitation, understanding the export culture, quality control, trends & forecasts etc. So that opportunities could be created to place small units to join medium group and medium group to be promoted into becoming a larger exporting unit.”
“We are also working to develop entrepreneurship in our value added sector through trade and enhancing commercial activities among the designers, particularly in industry, TDAP supports and facilitate participation of our fashion designers in the mainstream local and international fairs, fashion weeks and other related activities etc. Similarly, each year, on the occasion of TDAP’s mega event Expo Pakistan , it encourages and support the designer’s industry to showcase their masterpieces before hundreds of foreign buyers and international media.”Teena added.
Nubain Ali served as the Show Director / Choreographer for the event, Backstage and Event management of Made in Pakistan is done by Production 021, Hair and Make-up by Nabila’s N-PRO & N-GENTS and Tehmina Khalid’s Take-II served as the PR partner.
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