ICC bars non-rights-holding TV channels from WC coverage
ISLAMABAD: The International Cricket Council (ICC) on Monday barred non-rights-holding channels from access to the remaining matches of the World Cup for alleged breach of its accreditation rules and guidelines.
According to a private TV channel, the channels will be barred from practice sessions and press conferences related to the three remaining matches, including the semi-final between Pakistan and India in Mohali, unless they signed a written undertaking that they will adhere to the ICC guidelines.
“The channels have violated terms and conditions of the accreditation agreement and news access guidelines they signed up to at the start of the tournament,” an ICC spokesperson told ESPN Cricinfo. “Their accreditations have been deactivated.” It is believed that at least 40 leading channels will be affected.
Apparently, the ICC has repeatedly warned the channels of violations during the tournament and took the decision to bar them only after the guidelines continued to be breached. It is believed that the breaches have been of a commercial nature; there could be elements of ambush marketing involved with the channels running shows sponsored by companies that are in competition with the ICC sponsors.
Meanwhile, the Broadcast Editors Association (BEA) and the National Broadcasters AssociatioICC bars non-rights-holding TV channels from WC coverage have decided to approach India’s Information and Broadcasting Ministry on the matter. Shazi Zaman, the BEA president, has termed the ICC move as arbitrary and an infringement of media rights, according to PTI. ESPN-StarSports has the broadcast rights for the World Cup.
Source: The News
Date:3/30/2011
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