Crescent Lawn Collection 2011 introduced -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Crescent Lawn Collection 2011 introduced

By Asad Farooq

KARACHI: Crescent Lawn Collection 2011, inspired by the rich Eastern culture, was introduced here on Wednesday at a local hotel.

Renowned Bollywood celebrity Sushmita Sen is the brand ambassador of Crescent lawn. The unique and selected prints, besides a stunning brand ambassador gives Crescent lawn a distinctive touch.

On the occasion Crescent lawn CEO Farhan Naveed told Daily Times that Crescent lawn was a new entry of their group. He said that earlier they were dealing in collections with Western impressions only, but now they have introduced their inspired work by the Eastern culture.

Five models adorned with Crescent lawn glided down the ramp on the occasion. Performance of models and background songs, picturised on Crescent lawn brand ambassador Sushmita Sen presented very beautiful surroundings.

Renowned celebrity Fareha Altaf appreciated the work while expressing her views on the collection and said that though the group is new in market but they entered in a smart way as they introduced a few but selected prints. She was of the view that crescent lawn had an edge with the strategy to introduce Sushmita Sen as their brand ambassador as in fact bollywood is itself a brand, having a vast demand in the market.

Various guests present on the occasion appreciated the prints of crescent lawn on this occasion.

Following the launching ceremony, designs of the Crescent lawn having beautiful colours, border prints and embroidery were presented in an exhibition at the same hotel.
Source: Daily Times
Date:3/10/2011