Coke Studio season 4 starts from 22nd
KARACHI- The Coke Studio platform embarks on its fourth season starting from May 22 bringing back a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music.
With its fourth season, Coke Studio grows to encompass a wider arc of diversity as the voyage of discovery continues in an exploration of the next wave of musical styles and influences.
Coke Studio’s Season 4 expands on the experiences of the previous sessions, continuing along the path of self-discovery with a fresh perspective on the scale of diversity present within music, poetry, cultures and languages that exist in Pakistan; expect a journey that is rich and varied, taking audiences deeper into the realm of classical music — introducing promising new talent, highlighting branches of music that have evolved from the classical root and presenting demonstrations of the ancient art form by universally acknowledged maestros.
Making valuable additions to the country’s talent and cultural revival, Coke Studio Season 4 will also introduce some unknown singers and also showcase styles of music. Also in keeping with the platforms’ tradition of expanding the boundaries of mainstream listening, there is the inclusion of regional language songs projecting nine unique languages this season. Coke Studio’s fourth season also continues to acknowledge the importance of contemporary music via fusion and cross-genre collaboration numbers – featuring pop singers, a diverse range of bands and a house-band that combines the best of both Eastern and Western instrumentation.
Speaking about Coke Studio, Rizwan U Khan, Country Manager of The Coca-Cola Export Corporation, has said, “With Coke StudioÂ’s fourth season, we are proud to showcase Pakistan’s rich but sometimes overlooked cultural diversity and to promote the values of harmony and tolerance through the bridging of boundaries. It is today even more important to identify with Pakistan and for us all to feel a sense of pride owing to the sheer wealth of contemporary talent and historical tradition the country encapsulates. We hope that with Coke Studio, we instill this sense of understanding and identity within our audiences today.”
Executive Producer Coke Studio, Rohail Hyatt has said, “Working on Coke Studio 4 has been a wondrous experience.”
Coke Studio debuts on May 22 and will air right through the summer with a new episode every fortnight.
With over 500,000 Facebook fans and almost two million YouTube views to date, Coke Studio will be available simultaneously on the Internet for viewers all over the world.
Source: The News
Date:5/15/2011
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