APNS calls for judicious advertisement distribution policy -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

APNS calls for judicious advertisement distribution policy

KARACHI- The All Pakistan Newspapers Society (APNS) delegation of the Sindh Provincial Committee, headed by its Convenor, Muhammad Aslam Kazi, held a meeting with Mirza Karim Baig, Secretary, information, Government of Sindh.

The delegation pointed out that the Karachi Water & Sewerage Board has not paid the long overdue bills of member publications against its advertisements released directly to the publications.

The Secretary, Information, was also apprised of the concerns of the Sindh Committee over the advertisement distribution policy followed by the Sindh Government and urged a transparent and judicious distribution of advertisements. They also requested for an increase in the quantum of Sindh government advertisements, so that the member publications could brave the present financial crunch. The delegation pointed out that the evening newspapers and regional language publications were being denied their due share in the release of government advertisements.

Appreciating the prompt payments by Sindh the Information Department against the current advertisement bills, they, however, urged upon the provincial government to clear the long outstanding dues of member publications amounting to about Rs 100 million.

The Secretary, Information, assured the delegation that he would use his good offices to get the bills of the APNS member publication, cleared by the Karachi Water & Sewerage Board at the earliest.

The Secretary briefed the delegation on the mechanism relating to advertisement distribution and stated that the Sindh Government endeavoured to adopt a judicious and transparent approach and was open to any suggestion in this respect. The Secretary, Information, also informed the delegation that the provincial government intended to clear the long outstanding dues by the next financial year and a sum of Rs 10 million would be disbursed by the end of this year.

The APNS delegation included M Asad Kazi, Asad Abid Kazi, Dr Jabbar Khattak, Mushtaq Qureshi, and Javed Mehr Shamshi.

Source: The News