Lok Virsa | Pakistan Press Foundation (PPF)

Pakistan Press Foundation

Yearbook of photographers’ work launched

Pakistan Press Foundation

ISLAMABAD: The Photographic Art Society of Pakistan in collaboration with Lok Virsa launched Yearbook 2015 that highlights the efforts of talented photographers. The yearbook showcases the impressions of more than 100 photographers to underscore their creativity and skill. Through the book, the society has tried to promote not only the art of photography but also […]


Lok Virsa to document G-B’s indigenous folk culture

Pakistan Press Foundation

GILGIT: Lok Virsa has sent a team of professionals to Gilgit-Baltistan (G-B) to document and preserve its indigenous folk culture. The initiative has been launched by the new management — headed by Shahera Shahid – of the National Institute of Folk and Traditional Heritage, popularly known as Lok Virsa. Based in the federal capital, Lok […]


Lok Virsa marks Kashmir Day with cultural festival

Pakistan Press Foundation

ISLAMABAD: The National Institute of Folk and Traditional Heritage (Lok Virsa) on Wednesday organised a daylong Kashmir Cultural Festival in connection with Kashmir Solidarity Day in collaboration with the Ministry of Kashmir Affairs and Gilgit-Baltistan. The festival brought Kashmiri artisans, artists, NGOs and government organisations working for the cause of Kashmir under one umbrella to […]


Lok Virsa creates cultural diorama on Saudi Arabia

Pakistan Press Foundation

ISLAMABAD: Lok Virsa, Ministry of National Heritage & Integration, here on Thursday created a cultural diorama on Saudi Arabia “Al-Ghadeer” at Pakistan National Museum of Ethnology (PNME). For this purpose, Lok Virsa has allocated a spacious hall of 30×30 feet within PNME, Heritage Museum for which artifacts were being contributed by the Government of Saudi […]


Truck art fascinates visitors at Lok Virsa

Pakistan Press Foundation

ISLAMABAD: The ongoing folk festival of Pakistan “Lok Mela” being held at Shakaparian under the aegis of Lok Virsa (National Institute of Folk and Traditional Heritage) is drawing in a large number of visitors, fascinated by the truck art presented here. In the beautiful cultural pavilions erected at the festival, master craftsman Habib-ur-Rehman is seen […]


Sindh’s culture displayed at Lok Virsa

Pakistan Press Foundation

ISLAMABAD: Culture pavilions of different provinces are the major attractions of the Lok Mela organised by the Lok Virsa, with Sindh displaying the rich culture and traditional architecture of the land of Sufi saints. Coordinated by Sindh culture department, over one hundred participants including master artisans in various craft fields, folk artists, rural musicians, instrumentalists […]


Pakistan Day celebrations at Lok Virsa

ISLAMABAD: Lok Virsa (National Institute of Folk and Traditional Heritage) and Ministry of National Heritage and Integration celebrated Pakistan Day with a great fervour and festivity here at Shakaparian. In this regard, a special programme was organised at the Pakistan Monument Museum, where a group of students of local school sang national songs along with […]