FM89 celebrates second anniversary -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

FM89 celebrates second anniversary

LAHORE, July 17 2006: City FM89, the pioneer in broadcasting English songs in the country, celebrated its second anniversary on July 15, City FM 89 Station Manager Umer Sand told Daily times. He said that City FM89 looked after people who produced good music, but were not given the exposure they deserved. He said Fiza and he started a program ‘Nasha 89′, to encourage underground bands and play quality music, and it had boosted the number of lis­teners the channel had. Radio jockeys were selected after several tests and auditions, he said, adding that the channel was really choosy when it came to picking crew because thou­sands of people listened to live programmes.

When the administration saw that scores of people liked City FM89, it started inviting calls by audience members during live programmes, he said, adding that audiences’ feedback was also sought through emails and post. He said several other channels were following FM89’s example because of the quality of its music. Adeel Ansari, a popular host nicknamed ‘Jelly Man’, said the channel had never vio­lated the Pakistani Electronic

Media Regulatory Authority’s (PEMRA) rules, whereas other channels had been warned for using abusive language. He said that Retro 89, another famous programme, was broadcast from Karachi for elderly peo­ple, and it played songs of the 1970s and 80s. Rock Switch was another famous four-hour programme hosted by radio jockey AI, he said, adding that FM89 was being transmitted from Lahore, Karachi, Islamabad and Faisalabad, and radio jockeys were riot allowed to discuss religion. He said that the channel also advertised for renowned companies, and it had produced a song for Aqua Fina recently.

Adeel said that shows like ‘Rush Hour’ and ‘Lunch at 89’ featured local music, and a programme for Punjabi music had also been launched, ‘Desi Mix­Up’. “We broadcasted a celebrity show at 5pm with Amlia Haq and Ahmed Butt to celebrate live channels birthday,” he added.
Source: Daily Times