Distribution Department and Cable Operators -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Distribution Department and Cable Operators

By: Mariam Abbasi

Whenever I go somewhere, I always have to come across one question, which department do you work for at Geo TV?” When I reply, “Distribution department” the questions that follow are always asked in a very curious manner, “What do you distribute?” When I answer this question, it compels people to ask more questions. Although, lam writing this article for my cable operator brothers, who know the answer to this question very well, I am sure that apart from them, other people would be reading this write-up, too who do not know what a distribution department is.

Anyway, I always tell people that my job is to distribute Geo TVs signals, or transmit Geo Network’s beams, to be precise. When more explanation is sought regarding the meaning of transmission, I simply tell them that our department ascertains that Geo TV’s transmission is aired on all the cable networks. For any satellite channel, its Distribution Department is like its backbone, which also serves as a bridge between the media and the cable operators.

Now instead of making the discussion more complicated, it would be suffice to say that just like distribution is necessary, cable operators are also important for distribution. In other words, there is an indissoluble link between the media (distribution) and the cable operators. Without the collaboration of both of them, no satellite TV channel can reach the consumers. Moreover, whenever a layman tries to ask us how they can receive encrypted transmission of Geo TV on their dish antennas, we first acquire the details of their residential area.

Then we provide them with complete information about the cable operators functioning in their vicinity, and guidance and help. Now let us shed some request them to acquire a cable connection light on our distribution team. We would first from one of the operators. Apart from that, if like to introduce you to the General Manager a cable operator faces any kind of problem Sindh and Balochistan, Raffatullah Sahab, who, in receiving Geo TVs signals at any given time, the Distribution Department is responsible for fixing that problem.

This was a brief overview of our relation with the cable operators. Now let us introduce you to our distribution team that is always at your disposal. The team works shoulder to shoulder with the cable operators throughout the year– seven days a week and 365 days a year. It should be made clear here that cable operators to work 365 days of the year and 24 hours a day.

And regardless of the weather conditions, they are ever ready to provide the cable services to their subscribers if our cable operators come across a complication, with reference to decoders, our customer support team is always proactive and available for their guidance and help. Now let us shed some light on our distribution team. We would first like to introduce you to the General Manager Sindh and BalochIstan,Raffatullah Sahab, who, along with his distribution team:

Muhammad Usman, Dadu (03003279820), Ahad Shabbir, Hyderabad (03452104880) is always ready to assist and guide the cable operators in person till the head end.

On the other hand, General Manager Punjab, Khyber Pakhtunkhwa, Azad Kashmir and Baltistan, Khurram Rasheed, along with his team mentioned below is proactive in the regions of Khyber Pakhtimkhwa, Azad Kashmir and Gilgit Baltistan.

Manager Distribution, Muhammad Khalid Usman, Islamabad (0346-2059912); HanizaJamahed, Islamabad (0345-5001359); Arshad Jan, Peshawar (0346-5526802); KashifRafi, Lahore (0333-4503090); Kantran BaiLahore (0321-2125789); Javed Multhta Multan (0300-9686031); Saeed Rana, Sahiwal (0300-8693142); Zeeshan Ijaz, Faisalabad (0302-8650927)

Furthermore, customer support team is present in Karachi everyday from 10 in the morning till 11 at night and is always in contact with all the cable operators and the relevant distribution teams so that better quality services can be provided. At present, there are around 80 to 100 channels being provided to Pakistani subscribers by the cable operators in every city of Pakistan which include news, sports, entertainment and other infotainment channels. Moreover, cable facility is present in every small, urban and rural areas of Pakistan. And there too, cable operators are providing the facility of nearly 50 channels to their subscribers. In spite of so much inflation in Pakistan, cable’s monthly fee is still relatively low. It must be reasonably enhanced.

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