APNS announces 21st advertising awards
KARACHI: Sarmad Ali, Secretary General of the All Pakistan Newspapers Society, has announced that the APNS Awards for the period January 1, 2009 to December 31, 2010 will take place in the month of March this year.
He outlined the categories that constitute the 21st APNS Advertising Awards and requested the advertising agencies and advertising practitioners to submit their entries for the following categories by January 31, 2011. Following categories constitute the 21st APNS Advertising Awards:
1. Business Performance Award
This award will be awarded to an accredited agency that has placed the highest volume of business within APNS member publications.
1 (a) Special Business Awards
These awards will be given to accredited agencies which have increased their business in terms of percentage over the last year in three categories of APNS member publications: (a) Periodicals (Magazines), (b) Regional dailies, (c) Metro B Dailies.
* Special Business Award for Periodicals (Magazines)
To be eligible, agencies should have placed business worth at least Rs 5 million in magazines in a year.
* Special Business Award for Regional Dailies
To be eligible, agencies should have placed business worth at least Rs 10 million in regional dailies in a year.
(Daily newspapers from cities other than Karachi, Lahore and Islamabad)
* Special Business Award for Metro B Dailies
To be eligible, agencies should have placed business worth at least Rs 20 million in a year in Metro B dailies, daily newspapers from Karachi, Lahore and Islamabad only.
2. Client Performance Awards
Two awards for clients of accredited agencies, one each for private and public sector organisations for the highest volume of business placed in APNS member publications. Entrants should send in their publication-wise statement of billing to prove the amount of their net business.
3. Creative Awards Categories
The awards will be given to agencies and their employees for the following categories:
* Best Newspaper ad
* Best Periodical (Magazine) ad
* Best Campaign
* Best ad for a Specific Product or Brand
* Best Corporate ad
* Best Public Service Campaign
The entrants may send the maximum of three entries for each category. Overlapping of entries in the categories is permissible. One original tear-sheet and five composed copies of the entry along-with CD in Jpeg format must be provided for the contest.
Sarmad Ali requested to send the entries latest by January 31, 2011.
Source: The News