$8 billion BPO business awaits Pakistan -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

$8 billion BPO business awaits Pakistan

KARACHI, February 24 2006: $8 billion business is awaiting Pakistan if the local call centres actively market themselves for capturing information technology-enabled services (ITeS) that India is unlikely to go on with any more.

The Indian business process outsourcing (BPO) could be eroded by 45 percent of the country’s market share by 2007, due to labour crunch and rising wages.

India enjoys 85 percent of the world BPO market share that works out to roughly $18.5 billion. The Indian industry analysts see the country’s outsourcing industry would be facing a serious problem.

Information technology experts told Business Recorder on Thursday February 23 that some important elements hindering the growing Pakistan market’s entry into this billion dollars industry are: lack of training and development of quality human resource, absence of international marketing of services, non-building of brand image, etc.
Source: Business Recorder