Educate Pakistan | Pakistan Press Foundation (PPF)

Pakistan Press Foundation

TV narratives

Pakistan Press Foundation

Television is unlike most other technologies because it also performs ‘hidden’ functions. Therefore, the west marketed it to the south as a constitutive part of two larger narratives – modernisation and then later globalisation. The modernisation thesis, propounded by Daniel Lerner, held that the media, along with urbanisation, education and other social forces, would mutually […]

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