Advertising in Pakistan | Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Press under stress

Pakistan Press Foundation

For a commercial media outlet, the major source of revenue in Pakistan is advertising. With the arrival of the internet and the liberalisation of the airwaves – a near-global phenomenon – the commercial press is under stress. In fact, with the arrival of the internet, newspapers the world over were faced with a Catch-22 situation. […]

Media Development , , , , ,