Advertising Budget | Pakistan Press Foundation (PPF)

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ISSN 2226-7492

Cruel year for the media

December 31, 2018
Front Page, Media and Governance, Media Safety, Television

The year gone by has been a cruel year for the media. In a country where more than 40 TV news channels fight for ratings and a limited advertising pie, the industry finally went into a correction mode. This was also prompted by the government which not only slashed its advertising budget but also re-negotiated […]

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