PTV launches Salam Pakistan campaign
ISLAMABAD – PTV on August 1 launched a special 14-day national campaign aimed at inculcating pride, hope and confidence in the masses as individuals and as Pakistanis.
Federal Minister for Information and Broadcasting Sheikh Rashid Ahmad, briefing the journalists here at PTV headquarters said the “Salam Pakistan (salute to Pakistan)” campaign promises to rebuild the bond of unity amongst the Pakistanis and motivate them to take their country to new heights of progress and success.
The campaign is a part of the Independence Day celebrations. The celebrities endorsing the slogan of Salam Pakistan would include prominent politicians, poets, writers, artistes, singers and sports stars over the next 14 days. People from all walks of life would also be shown paying tributes to their motherland, Sheikh Rashid said.
The Salam Pakistan campaign was a tribute to the glory of Pakistan, he said and added that it was a celebration of both, our country and our nation.
The slogan makes every Pakistani take pride in oneself, as an individual, and as citizen of our motherland.
He said its other features included special celebrity endorsements, celebrity countdown, a series of young achievers’ interviews and a series of sights and sounds of Pakistan.
Taking the essence of the concept Salam Pakistan, PTV has planned a special packaging including new colour and graphics. The campaign’s slogan will consistently appear on the upper right corner of the screen for 14 days.
The campaign will culminate in a marathon live transmission starting on the evening of August 13 that would also be supplemented by floats of PTV in major cities including Karachi, Lahore, Rawalpindi/Islamabad with
live folk music on August 14.
Source: The News
Date:8/1/2004
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