PTV, CCTV sign MoU for co-operation
The Chinese Central Television (CCTV) and Pakistan Television Corporation Ltd, signed a Memorandum of Understanding (MoU) on mutual co-operation in the field of broadcasting here that would enable CCTV News and CCTV 9 documentary channel landing rights in Pakistan. The MoU was inked by Vice President of CCTV, Zhu Tong and Managing Director of Pakistan Television Muhammad Malick. Ambassador Masood Khalid also witnessed the signing ceremony held at the CCTV headquarters, said a press release issued Sunday.
Muhammad Malick, MD PTV in his remarks following the signing ceremony said that Prime Minister Muhammad Nawaz Sharif, taking special interest in fostering institutional media co-operation, had directed Pakistan media authorities to facilitate China Central Television (CCTV) to commence its transmission into Pakistan at the earliest by enabling it to secure landing rights in Pakistan.
Amongst other developments on the China-Pakistan media co-operation, both television networks would be sharing programming content including that on dubbed entertainment as well as Chinese language learning on a regular and reciprocal basis, Muhammad Malick explained adding that he deemed the MoU, soon to be followed by a formal agreement, to be a milestone in media relations between the two countries.
Zhu Tong said that he was excited seeing media and broadcasting co-operation moving from strength to strength and he looked forward to seeing mutual exchange of programs increasing rapidly in the near future.
Ambassador Masood Khalid, on the occasion, said that he was heartened to see China Pakistan media relations gaining momentum and described the event as significant in Pak-China media co-operation. He said that he looked forward to the MoU taking the shape of a concrete agreement and opening up new vistas of co-operation in broadcasting media.
China Central Television or Chinese Central Television, commonly abbreviated as CCTV, is the predominant state television broadcaster in mainland China. CCTV has a network of 45 channels broadcasting different programmes and is accessible to more than one billion viewers.