Premiere of ‘Main Hoon Shahid Afridi’
Shabistan and Prince cinemas make a modern comeback
LAHORE: In an attempt to revive the cinema culture of Lahore, the Prince and Shabistan cinemas were reopened on Thursday with the premiere of ‘Main Hoon Shahid Afridi’.
The two cinemas, located among other popular cinemas such as Odeon, Gulistan and Nishat on the historic Abbot Road, had become a relic of the days gone by. The cinemas were established in 1971 and since then, with the simultaneous decline of the film industry, these theatre halls had declined too. And Abbot Road, which was once the hub of cinemas, lost its charm for the cinemagoers.
The management of Royal Palm Super Cinemas has bought these cinema halls and renamed them Super Cinema Shabistan and Super Cinema Prince.
The grand launch of the cinemas hosted the premiere of ‘Main Hoon Shahid Afridi’ in a red carpet event that was graced by not only the cast of the film but also others from the industry, including Humayun Saeed, Mahnoor Baloch and Ayesha Sana. Zeba Ji inaugurated the event.
The cinema halls have now been completely refurbished with modern state-of-the-art technology houses, which can accommodate 600 people each, and are installed with the 3D technology. The Super Cinema management also plans on showing Hollywood movies at these newly refurbished cinemas, something that has never been done before at the Shabistan and Prince cinemas. The management aims to provide entertainment to everyone by keeping the prices affordable – prices range between Rs 150 and Rs 250.
Rana Farooq, the head of marketing at the Super Cinemas, told Daily Times, “The Shabistan Super Cinema will be the largest Digital 3D Cinema hall in Pakistan.”
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