Pakistani films receive huge audience -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Pakistani films receive huge audience

By: Arshad Bhatti

LAHORE – Despite worst crises facing by the Pakistan film industry, Lollywood’s productions received maximum number of viewers on the three days of Eidul Azha, TheNation learnt on Friday.

Lollywood productions including ‘Numbardarni’, directed by Masood Butt and ‘Alyasa Gujar’ produced by Chaudhry Khadim Hussain and directed by Pervez Rana have gone over crowded in all the shows. The movies were screened at Shabistan Cinema and Prince Cinema respectively.

According to the viewers, Pakistani movies received more rush due to low prices of tickets, which was from Rs 100 to Rs 150.

Amanat Ali, a viewer, said the cinemas that screened Punjabi films, were looked overcrowded but the cinemas that presented Indian movies complained thin presence of the viewers. Amanat said Pakistan film industry could be revived if some investors would get ready to invest in filmmaking.

Ikram Ahmed said he did not visit the cinemas, which were showcasing Bollywood movies, as the prices of the tickets were high there. He said the prices of the tickets of Bollywood movies were 75 percent more than the Lollywood.

On the occasion of Eid, leading cinemas of the provincial metropolis including Plaza Cinema, Cinestar, Township; Cinegold, Bahria Town, DHA cinema, Sozo Gold and Sozo World, showcased three Bollywood productions ‘Gol Mal 3’, ‘Action Replay’ and a new one ‘Guzarish’ but none of the city’s cinemas screened any Hollywood movie on this Eid.

Abbas, a viewer, said the Indian movies also received heavy rush. He said he always like watching Hollywood or Bollywood movies. “Our industry has failed in providing entertainment to the masses as the quality and topics of Pakistani movies are not according to the aesthetic sense of the viewers”. Pakistani producer and directors should adopt new subjects and use advanced technology, he said. “Our artists could perform better than the others if authorities concerned would take interest to revive the industry.”

The City theatres also received huge mess on the occasion of Eid wherein five new plays were presented. Al-Falah Theatre presented ‘Haseena Mast Mast’ in which renowned artists of theatre including Nargis, Sakhawat Naz, Nasir Chinioti, Sardar Kamal and others performed. According to the viewers, the artists gave outclass performance in the play. However, some of them complained that the artists used vulgar dialogs.

Mehfil Hall received maximum rush after Al-Falah by presenting ‘Sajan Nairey Aa’, in which the cast including Amanat Chan, Zafari Khan, Tariq Teddi, Khushbu and Megha performed.
Source: The Nation
Date:11/20/2010