Pakistan set to become digital hotspot: Report
Islamabad – Pakistan, one of the top destinations for the mobile industry as well as global retail and e-tail giants, has all the potential to become next digital hotspot in coming years- says a whitepaper, compiled by a local online retail store.
With a mobile subscription of 125 million in 2015, and increasing share of smartphone users, from 7 percent some three years ago to 31 percent now, the country is expected to become one of the most mobile-savvy countries in the world.
According to the report of Daraz.
pk, the use of smartphones in the country is even more than neighbouring country, India, where only 20-25 c of the population has a smartphone.
According to the recent Pakistan Startup Report, the number of smartphone users in the country can potentially go up to 110 million in the next 4 years.
pk observed an over 50 percent drop in smartphone prices in just two years — the average retail price of a smartphone has lowered from Rs61,000 to around Rs30,000.
On the other hand, the average sale has also climbed up by around 780 percent during January 2015 and January 2016.
The report termed the users, who turned 21 in 2000 or later, the new target group for smartphone brands.
According to a recent survey, 77 percent of the population of the country is below 30 years of age, and around 80 percent of them spend a minimum of two hours online daily.
According to Google, 76 percent of its users in Asia access the search engine on a mobile device. Daraz.pk, in its report, has revealed that more mobile users now access the store from their mobile phones and presently mobile traffic has increased to 63 percent from 30 percent, last year.