Mobile phone penetration showing 10.3pc healthy growth | Pakistan Press Foundation (PPF)

Pakistan Press Foundation

Mobile phone penetration showing 10.3pc healthy growth

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by Parvez Jabri

ISLAMABAD: Sindh province is on top with 84 percent mobile phone penetration followed by Punjab where such penetration touched 68.1 percent mark till 2012.

Other provinces have less than 50 percent penetration i.e. Khyber Pakhtunkhawa (KPK) 42.2 percent and Balochistan 45.9 percent.
The government and regulator Pakistan Telecommunication Authority (PTA) have been encouraging cellular mobile operators to expand their networks in Balochistan and as a result, the province has been consistently showing the highest growth in mobile penetration among provinces over the last four years.

The PTA in its latest report 2012 said that now Balochistan has mobile penetration close to that of KPK whereas at the end of June 2008 Balochistan was 8.8 percentage point behind KPK in terms of mobile penetration.

The mobile penetration has been showing an increasing trend during last four year as the data showed that in 2007-08, the penetration was 57.9 percent in Punjab but now has reached 68.1 percent. In Sindh this was 62.1 percent in 2007-08 and now it is 84 percent which is a quite healthy sign.

Similarly, in KPK, the mobile penetration in 2007-08 was 36.3 percent and now it is 46.2 percent while it has touched 45.9 percent mark in Balochistan from 27.1 percent four years back.

The report said with a healthy subscriber growth during last year, the mobile penetration in all over Pakistan has reached 68.39 percent, showing a growth of 5.8 percent over the last year.

The growth in mobile penetration has been better during the last two years compared to 2009 and 2010, when mobile sector was negatively affected by devastating floods and global financial crisis.

In 2008, the mobile penetration in Pakistan was the highest among the South Asian countries due to early initiatives of PTA to introduce competition and deregulation in the sector compared to other countries in the region.

In recent years, however, some countries in the region have overtaken the position of Pakistan. Since 2009, mobile penetration growth in Pakistan remained in single digit due to slow economic growth, market maturity and availability of only 2G services in the market.

In this situation, rural markets provide opportunities for the cellular mobile operators to increase mobile penetration in these areas.

There are around 120.15 million mobile subscribers at the end of 2012 as compared to 108.9 million subscribers last year, depicting a healthy growth of 10.3 percent over the last year.

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