Ministry asked to launch fresh ad campaign to support media | Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Ministry asked to launch fresh ad campaign to support media

Pakistan Press Foundation

ISLAMABAD: The Senate Standing Committee on Infor­mation and Broadcas­ting on Monday asked the information ministry to launch a fresh advertisement campaign to promote business of print and electronic media.

After hearing the stakeholders, committee chairman Faisal Javed said that there has to be a link bet­ween the release of salaries of employees and payment of government advertisements.

“We need to streamline the whole system; the information ministry will devise an updated advertisement policy and present a briefing to the committee to grant media the status of industry,” Mr Javed said.

The committee noted that the Pakistan Electronic Me­dia Regulatory Authority was a weak authority to ensure standard working conditions in electronic media and agreed to work for the upgrade of its rules and regulations.


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