Ministry asked to launch fresh ad campaign to support media
ISLAMABAD: The Senate Standing Committee on Information and Broadcasting on Monday asked the information ministry to launch a fresh advertisement campaign to promote business of print and electronic media.
After hearing the stakeholders, committee chairman Faisal Javed said that there has to be a link between the release of salaries of employees and payment of government advertisements.
“We need to streamline the whole system; the information ministry will devise an updated advertisement policy and present a briefing to the committee to grant media the status of industry,” Mr Javed said.
The committee noted that the Pakistan Electronic Media Regulatory Authority was a weak authority to ensure standard working conditions in electronic media and agreed to work for the upgrade of its rules and regulations.