MediaCom enters into TV monitoring agreement
KARACHI, September 25 2005: Pakistan’s first media specialist company “Pak MediaCom” enters into a long term agreement with Media Bank a one of a kind agency indulged in digita1 monitoring of electronic media.
Giving his comments at the occasion Raihan Merchant, CEO of Pak MediaCom (Pvt) Ltd said “The induction of the cutting edge software introduced by Media Bank will not only benefit the client and the agencies but will also help the television channels. So far the issues that we all have faced with the television monitoring will now be greatly reduced”.
Media Bank’s Director Operations Jawwad Rizvi enthusiastic about his product added “Media Bank will be bringing technological changes to the existing product in addition to bringing in new products. The way we received appreciation from various agencies and television channels on our Digital TV Log software we expect the same appreciation on other monitoring and reporting products which we wil1 be launching soon.
Source: Business Recorder