Last decade or so has seen a massive growth in media and its power in Pakistan. The gross number of news channels with lack of credible authenticity leaves one to wonder how easy it is for news channels to surface? One cannot help feeling apolitical or biased at times, considering the ever increasing political debate shows where nothing has ever come to satisfactory conclusion. The solution to this unchecked media coverage should be in the hands of an authority of journalists and gatekeepers regulating, censoring content and medium itself. Masses should also have a greater say with quick feedback and meaningful protest against inappropriate material or personal prejudices seeping in dramas and talk shows. Media should understand that with such great power there is, indeed greater responsibility and its failure to fulfil that, is a misuse of its power.
Source: Pakistan Observer