Launch of BBC Urdu’s Sairbeen programme from Feb 11th
KARACHI: BBC World Service has announced the upcoming launch of the first ever BBC Urdu TV programme, Sairbeen, which will be broadcast from Monday, 11 February on a private TV channel in Pakistan. The new BBC TV programme builds on the longstanding success of the flagship daily BBC Urdu radio programme brand, Sairbeen, which is a household name in Pakistan. The launch of the new TV programme with the same name further strengthens the BBC’s offer to the region and commitment to audiences in Pakistan.
Sairbeen will showcase BBC Urdu talent and regularly feature well-known BBC Urdu journalists, as well as harness the regional knowledge of the BBC Urdu correspondents working in Pakistan and across the world. BBC Urdu will share this journalistic expertise. BBC Urdu, which has been broadcasting to the region since 1940, is a news and information service providing audio, video, text and graphic content across a number of platforms including MW, FM, mobile handheld devices and online via bbcurdu.com.