K-P plans media blitz for merged districts
PESHAWAR: Even though its efforts are yet to display physical results, the provincial government has planned to launch an integrated media blitz praising itself for bringing the erstwhile tribal agencies into the mainstream.
This was decided in a meeting to finalise the media strategy for the province over the merger of the erstwhile federally administered tribal areas (Fata) with Khyber-Pakhtunkhwa (K-P).
The high-level meeting was chaired by Chief Minister Mahmood Khan and was attended by K-P Information Minister Shaukat Yousafzai, Advisor to the CM Ajmal Wazir, Federal Communications Minister Murad Saeed and the Special Assistant to Prime Minister on Information Iftikhar Durrani. The meeting discussed the overall media strategy after the merger of Fata areas into K-P.
Addressing the meeting, Mahmood called for developing an integrated media communications strategy for the provincial government in order to inform the public about the various reforms, legislation, developmental activities, and rehabilitation measures undertaken for the newly merged districts and to project the idea that efficient services were being provided in all sectors of the merged areas.
In this regard, Mahmood directed to immediately post officers of the information department dedicated to public relations in the newly merged districts. He further directed to provide additional offices to set up a headquarters for officers involved in field duties in the newly merged districts.