Drive against menace of plastic pollution launched | Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Drive against menace of plastic pollution launched

Pakistan Press Foundation

KARACHI: The WWF-Pakistan in collaboration with Hoga Saaf Pakistan on Tuesday launched #BeatPlasticPollution campaign to help end the ever growing plastic pollution in the country.

A five-day activity, which began on last August 10 invited people to donate their used plastic bottles in exchange for an opportunity to win exciting gifts, is a bid to encourage them to help reduce the plastic related pollution.

Showing concerns, the WWF-Pakistan said that around 300 million tons of plastic waste is produced every year that is nearly equivalent to the weight of the human population. It said that the world is faced with a perilous trend of a scaling up in the rate of plastic output and its disposal.

The campaign focuses on educating the masses about the world and the country’s plastic problem and how important it is to recycle. The plastic waste that has been collected will be subsequently recycled by the waste busters. One of the major concerns of plastic waste is how it is putting marine life in grave danger since marine animals ingest plastic.

This not only causes internal injuries but toxins are also passed into the food chain consumed by humans.

Hammad Naqi Khan, Director General, WWF-Pakistan said that “the same properties that make plastics durable and resistant to degradation are the very reasons why they are impossible to completely break down”. He said that the campaign is just a tip of the iceberg in steps to sustainable deal with the growing problem.

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