Cinemas quietly show Indian films again as tensions ease, losses mount
Movie theatres began screening Bollywood films again on Monday, ending an 11-week boycott in response to political and military tensions with India, theatre officials said. Some theatre owners said the restoration was because tension was easing, but others said it was because audiences had dropped so sharply since the boycott that began on September 30.
In Karachi, the Atrium Cinema started with a screening of the Indian sports romantic comedy “Freaky Ali”. Still, the screenings were kept low key, with no publicity posters and scant attendance in theatres visited by Reuters. Relations between the nuclear-armed neighbours and foes have been more fraught than usual since an crackdown by Indian security forces on dissent in Indian-controlled Kashmir began in July.
However, the boycott has cost Pakistani cinemas dearly. “The absence of Bollywood content from theatres resulted in losing over 80 percent of customers,” estimated Khurram Gultasab, general manager at Super Cinemas, which runs 10 cinemas in cities across Punjab province. Indian films are popular both at the cinema and on bootlegged DVDs in Pakistan.
“If Bollywood films are not resumed, cinemas will be forced to close down,” Gultasab said.
Nadeem Mandviwalla, whose Mandviwalla Entertainment runs eight cinemas in Karachi and the capital, Islamabad, said the resumption of Bollywood films was a step towards warming relations. “Someone has to take a step towards bringing normalcy back so we have initiated the process to bring back peace and harmony,” Mandviwalla said. “As for losses, everyone knows that the suspension (of the boycott) is going to curtail huge losses on both sides.”