Challenges for print media: APNS holds advertising roundtable
KARACHI: The APNS held an advertising roundtable on December 22 at the APNS House in Karachi. The roundtable was addressed by the Chairman Pakistan Advertising Association Masood Hashmi, CEO Group M Fouad Hussain, Chairman, M Holdings Raihan A Merchant, and CEO Brand Partnership Numan Nabi. They spoke on the issues being faced by the country’s print media. The top media practitioners discussed the prospects and challenges that the media industry is undergoing. The speakers highlighted the need for the print media to embrace modern technologies. They also showed concern over the lack of readership data in the newspaper industry and pointed out that there was a need to conduct a National Readership Survey. The roundtable was attended by a vast number of member publications and media practitioners. Sarmad Ali, President APNS, Umer Mujib Shami, Secretary General APNS, Javed Mehr Shamsi, Chairman Advertising Committee and senior publisher Zia Shahid also spoke on the occasion.