BBC Urdu programme on private TV channel soon
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KARACHI: BBC World Service is launching the first ever BBC Urdu TV programme, Sairbeen, which will be broadcast by a private TV channel in Pakistan. From Monday, 11 February, the BBC’s new TV programme in Urdu will air three times a week, on Monday, Wednesday and Friday, at 11 pm PST.
Sairbeen draws on the strength of the BBC’s international news gathering operation, which commands levels of trust, relevance and reach unmatched among international news providers.
Sairbeen brings Express News viewers the best of the BBC’s journalism, analysis and interviews to get behind the stories on the global news agenda that resonate with Pakistani audiences. The programme also features regular items covering Pakistan’s latest cultural developments, social-media trends, as well as travel, business and economy.