APNS awards announced
KARACHI – The All-Pakistan Newspapers Society (APNS) has announced the names of the winners of the “17th APNS Advertising Agency Awards” for the year 2001-2002.
The awards will be given at an APNS awards ceremony scheduled to be held on December 13, in Islamabad.
The Orient Advertising agency won the highest number of business awards for the 17th consecutive time. This year the agency has won six awards in various categories.
To acknowledge the services of Mr. S.H. Hashmi, the APNS has also decided to award him Akhbar Dost Award, whereas he was given Millennium Award as well as Life Time Achievement Award in the past.
The panel of judges for the 17th APNS agency awards consisted of the following advertising experts: Mr. Haroon Bashir, Chief Executive, TCS Karachi; Ziauddin Jaddi, Karachi; Mr. Nazakat Bhatti, Director, PR, Punjab Seed Corporation, Lahore; Riaz Mahmood, Karachi and former federal minister Javed Jabbar. The panel selected the following awards:
Business Performance Awards:
Orient Advertising (First; JWT Asiatic (Second); Maxim Advertising (Third)
Special Business Performance Award:
Midas (Pvt) Ltd
Special Business Award:
Orient Advertising (for Periodical publications) Orient Advertising (for Regional publications); Orient Advertising (for Metro B publications)
Client Performance Awards:
Pakistan Telecom Mobile Ltd (Ufone), Messrs Interflow (First); Election Commission of Pakistan (Orient) (Second) Pakistan Telecommunications Ltd (Midas) (Third)
Product Launch Award:
NADRA (Maxim Advertising Co. (Pvt) Ltd)
Best Visual Design (Colour) Gold:
Synergy Advertising (Pvt) Ltd for Bank Al Falah for ‘A Vision Revealed….. A Commitment Reinforced….. Silver: Synergy Advertising (Pvt) Ltd for Zak Pak (Pvt) Ltd thir advertisement ‘Skin care you deserve.’
Best Visual Design (Black and White) Gold:
Orient Advertising (Pvt) Ltd for Pak Suzuki Motor Co. (Alto 1000 The Next Generation) Silver: Awan Brand Communications for Dewan Farooq Motor Ltd (Petrol ki badhti keemtain ab aapki raah main haail nahin)
Best Copy Award (English) Gold:
Adcom (Pvt) Ltd for Cadbury Pakistan (Oh no….. Time to go) Silver: Spectrum Communications (Pvt) Ltd for Nando’s ad ‘At Iftar, Date with a Chick’
Best Copy Award (Urdu) Gold:
Adcom (Pvt) Ltd for MCB, Rupee Traveller’s Cheque ad ‘Cash ho to Aisa’ Silver: Spectrum Communications (Pvt) Ltd for Citibank’s advertisment ‘Hamarey saath aap bhi munh meetha kijey’
Public Service Campaign Gold: Inter flow Communications for Interflow Public Service Department’s advetisment ‘Bachcha wohi karta hai jo dekhta hai” Silver: Prestige Communications for Habib Bank Ltd’s advertisement “Your donation means an added heartbeat….”
The Secretary General of the APNS announced that the society has decided to give Akhbar Dost Awards for placing highest business with member publications during the last two decades to Mr. S.H. Hashmi.
It was further decided that Mr. Tahir A Khan of Inter flow Communications (Pvt) Ltd, Mr. Anwar H. Ramal of the Asiatic Advertising and Mr. Inam Akbar of the Midas (Pvt) Ltd will also be given Akhbar Dost Awards.