APNS advertising agency business awards
KARACH: M/s Midas (Pvt) Ltd, Lahore has won the 20th All Pakistan Newspapers Society (APNS) highest business award.
The APNS has announced the winners of the 20th APNS Advertising Agency Awards for the period 2007ñ2008, which will be given at the APNS Awards ceremony expected to be held in the end of February 2010 in Islamabad.
On the basis of claims for entries in Business Awards Categories, duly verified from member publications, following were declared winners of the Business Performance Awards for the period 2007-2008:
Best Business Performance Award:
M/s Midas (Pvt) Ltd, Lahore
Special Business Awards:
M/s Orient Advertising (Pvt) Ltd for Periodical Publications
M/s Orient Advertising (Pvt) Ltd for Regional Publications
M/s Maxim Advertising Co (Pvt) Ltd for Metro B Publications
Client Performance Award (Public Sector):
Pak Telecom Mobile (Ufone), (Interflow)
Client Performance Award (Private Sector):
Pakistan Mobile Communication (Orient Advertising)
The panel of judges for the 20th APNS Agency Awards consisted of the following prominent advertising experts:
Mrs Yasmin Lari, Executive Director, Heritage Foundation, Karachi, Mr Talib S Karim, Executive Director, Institute of Business Management, Karachi, Mr Rafiq Rangoonwala, Cupola Pakistan Ltd, Karachi and Mr Ziauddin Jeddi, Karachi.
The panel of judges selected the following entries for awards in different categories:
Best Newspaper Ad
Client: Dawn News Agency: M/s Pirana Advertising
Caption: Hear the art. See the art
Best Periodical (Magazine) Ad
Client: M/s Invision International Agency: M/s JWT Asiatic
Caption: Cricket experts believe there should be grass
Best Campaign
Client M/s Visa Agency: M/s Manhattan International
Caption: Feel the urge to splurge, Enjoy the good life with Visa.
Best Ad for a specific product or brand
Client: PIA (Speedex) Agency: M/s Spectrum Communications
Caption: Squeeze the most out of this summer
Best Corporate Ad
Client: M/s UBL Fund Management Agency: M/s Synergy Advertising
Caption: Celebration begins with a smile
Best Public Service Campaign
Client: M/s GlaxoSmithKline Pakistan (Ltd) Agency: M/s Prestige
Caption: Typhoid may seem unavoidable
Source: The News
Date:2/23/2010