APNS advertising agency business awards -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

APNS advertising agency business awards

KARACH: M/s Midas (Pvt) Ltd, Lahore has won the 20th All Pakistan Newspapers Society (APNS) highest business award.

The APNS has announced the winners of the 20th APNS Advertising Agency Awards for the period 2007ñ2008, which will be given at the APNS Awards ceremony expected to be held in the end of February 2010 in Islamabad.

On the basis of claims for entries in Business Awards Categories, duly verified from member publications, following were declared winners of the Business Performance Awards for the period 2007-2008:

Best Business Performance Award:

M/s Midas (Pvt) Ltd, Lahore

Special Business Awards:

M/s Orient Advertising (Pvt) Ltd for Periodical Publications

M/s Orient Advertising (Pvt) Ltd for Regional Publications

M/s Maxim Advertising Co (Pvt) Ltd for Metro B Publications

Client Performance Award (Public Sector):

Pak Telecom Mobile (Ufone), (Interflow)

Client Performance Award (Private Sector):

Pakistan Mobile Communication (Orient Advertising)

The panel of judges for the 20th APNS Agency Awards consisted of the following prominent advertising experts:

Mrs Yasmin Lari, Executive Director, Heritage Foundation, Karachi, Mr Talib S Karim, Executive Director, Institute of Business Management, Karachi, Mr Rafiq Rangoonwala, Cupola Pakistan Ltd, Karachi and Mr Ziauddin Jeddi, Karachi.

The panel of judges selected the following entries for awards in different categories:

Best Newspaper Ad

Client: Dawn News Agency: M/s Pirana Advertising

Caption: Hear the art. See the art

Best Periodical (Magazine) Ad

Client: M/s Invision International Agency: M/s JWT Asiatic

Caption: Cricket experts believe there should be grass

Best Campaign

Client M/s Visa Agency: M/s Manhattan International

Caption: Feel the urge to splurge, Enjoy the good life with Visa.

Best Ad for a specific product or brand

Client: PIA (Speedex) Agency: M/s Spectrum Communications

Caption: Squeeze the most out of this summer

Best Corporate Ad

Client: M/s UBL Fund Management Agency: M/s Synergy Advertising

Caption: Celebration begins with a smile

Best Public Service Campaign

Client: M/s GlaxoSmithKline Pakistan (Ltd) Agency: M/s Prestige

Caption: Typhoid may seem unavoidable
Source: The News
Date:2/23/2010