APNS advertising agency awards
KARACHI: M/s Orient Advertising has won the highest business awards for the 19th consecutive time, a feat unsurpassed in the history of Pakistan advertising. This year, the agency has won four awards in different categories.
The APNS has announced the winners of the 19th APNS Advertising Agency Awards for the period 2005-2006, which will be given at the APNS Awards ceremony expected to be held in the end of February, 2010 in Islamabad.
On the basis of claims for entries in Business Awards Categories, duly verified from member publications, following were declared winners of the Business Performance Awards for the period 2005-2006:
Business Performance Awards:
M/s Orient Advertising (Pvt) Ltd.
Special Business Award:
M/s Orient Advertising (Pvt) Ltd for periodical publications
M/s Orient Advertising (Pvt) Ltd for regional publications
M/s Midas (Pvt) Ltd Lahore for Metro B publications.
Client Performance awards (Public Sector):
Pakistan Telecom Mobile (Ufone), (Interflow)
Client Performance Awards (Private Sector):
Pakistan Mobile Communication (Orient Advertising)
The panel of judges for the 19th APNS Agency Awards consisted of the following prominent advertising experts: Yasmin Lari, Executive Director, Heritage Foundation, Karachi, Talib S Karim, Executive Director, Institute of Business Management, Karachi. Rafiq Rangoonwala, Cupola Pakistan Ltd, Karachi, and Ziauddin Jeddi, Karachi. Begum Shahnaz Wazir, Ali, Kashif Effendi and Ali Mustansar could not attend. The panel of judges selected the following entries for awards in the different categories:
The panel selected the Creative Awards. Out of seven awards, M/s Synergy Advertising (Pvt) Ltd won three awards, M/s Adgroup (Pvt.) Ltd. won two awards whereas no entry for the Best Advertisement in Magazines deserved an award as per decision of the panel of judges. The winners of the Creative Awards are as under:-
Best Newspaper Ad.
Client: Ministry of Health Agency: M/s Adgroup (Pvt) Ltd
Caption: You can turn her despair into hope
Client: Warid Telecom Agency: M/s Synergy Advertising
Caption: Driving Communication needs
Best Ad for a specific product or brand:
Client: Bank Al-Falah Ltd. Agency: M/s Synergy Advertising
Caption: Take it around the world
Best Corporate Ad:
Client M/s Habib Bank Ltd. Agency: M/s Synergy Advertising
Caption: Standing Tall
Best Public Service Campaign Client: Ministry of Health Agency: M/s Adgroup (Pvt) Ltd.
Caption: Pakistan and India face to face in cricket.
The judges unanimously decided the APNS ad as Best Public Service Ad but in view of APNS being the award-giving organisation, it was decided to give a consolation certificate to the creative agency, M/s Midas (Pvt) Ltd.
Source: The News