Advertising recall survey to be conducted during PSL 2020 | Pakistan Press Foundation (PPF)

Pakistan Press Foundation

Advertising recall survey to be conducted during PSL 2020

Pakistan Press Foundation

Pulse Consultant, a discerning market research firm of Pakistan, has announced its plan to conduct an ad recall survey during HBL Pakistan Super League 2020. The study will collect information from 10 cities across the country comprising 52 percent of national urban population and 85 per cent of Television Audience Measurement.

Pakistan Super League (PSL), starting from 20th February, is one of the biggest sporting mega events of the national calendar and attracts a large number of advertisers from the industry. Pulse Consultant has also covered the last two editions the PSL providing a reliable insight to advertisers for measuring ad recall to gauge the efficacy of their advertising spend.

Kashif Hafeez CEO of Pulse Consultant told that the study will enable brand custodians to make informed decisions with regards to their advertising strategy. Additionally, it would help them measure their achievement in a highly competitive environment such as PSL. This unique study will also provide advertisers with the efficiencies of various spots to market their brand with a recall value of each and every spot, he claimed.

It may be mentioned that last year 88 brands from 45 categories were associated with the event. The TV screens saw 56 brands from 25 categories pitched against each other for the share of consumer’s attention. The study will lay special care to small screens and gadgets such as mobile phones and tablets used for viewership. Although TV still rules the screen but the handheld device segment is rapidly growing.

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