• To help raise the standards of journalism particularly of the vernacular and regional press
• To promote and defend freedom of expression in Pakistan and internationally
• To encourage research on mass communication in Pakistan
• To promote through the media, greater awareness of social and development issues

• Seminars and workshops on issues in mass communication
• Training for journalists
• Development of training materials for journalists
• Professional research and documentation on media in Pakistan

PPF is recognised internationally as a credible organization working to improve the standards of journalism and defending freedom of expression. The PPF is a member of the Commonwealth Press Union (CPU), International Freedom of Expression Exchange (IFEX), and Commonwealth Journalists Association (CJA), Asia Media and Information Centre (AMIC), Commonwealth Association for Education in Journalism and Communications (CAEJC), Council of Asian-Pacific Press Institutes (CAPPI) and the Asian-Pacific Communication Network. In 2000, The Royal Society for the Arts, UK approves the PPF for issuing National Vocational Qualifications (NVQs) in journalism.
The PPF collaborates with leading national and international organisations in organising training activities including the Commonwealth Press Union (CPU), UNESCO, Friedrich Ebert Stiftung (FES), The Thompson Foundation, The British Council, The Knight International Foundation, and International Centre for Foreign Journalists and The Freedom Forum.